On 1 September 2025, Martin J. Cowling delivered a workshop at the University of Geneva titled “Leadership in Professional Associations: Strategy, Innovation, and Member-Centred Impact.” The three-hour session focused on the challenges facing professional associations worldwide and offered practical strategies for strengthening leadership, membership, and long-term sustainability. The Malaysian Translators Association was represented by President Dr. Hasuria Che Omar, Associate Professor Dr. Mohamed Zain Sulaiman (MTA/UKM) and Dr. Chow Yean Fun (MTA/USM).
Cowling began by addressing global shifts in community engagement. Around the world, rates of volunteerism and civic participation are falling, with many individuals becoming increasingly “time-poor.” Although digital engagement is on the rise, it is often accompanied by shorter commitments and reduced personal involvement. This shift, he noted, has significant implications for associations that have traditionally relied on volunteer contributions and long-term member dedication.
The workshop also highlighted the growing challenges for member-based organisations. Many are experiencing stagnant membership growth, declining engagement, and reduced revenue. At the same time, member expectations are rising, while fewer individuals are stepping forward to serve as leaders. Communication barriers, intergenerational gaps, and conflicts within organisations further threaten their relevance and impact in the community.
Using the translation and interpreting sector as an example, Cowling drew attention to concerns around artificial intelligence and automation, which are beginning to displace traditional work. This disruption has contributed to falling pay, low professional recognition, and inconsistent standards that create unfair competition. To remain relevant, the profession requires new approaches to training and professional development that equip practitioners with the skills needed for the future.
To create meaningful change, Cowling emphasised the importance of open communication, mutual respect, safety, and trust. He urged associations to prioritise transparency and organisational health while fostering a culture of continuous learning. By doing so, leaders can build stronger and more resilient organisations.
Long-term sustainability, he explained, requires associations to maintain a clear vision and purpose. Rather than trying to do everything, organisations should focus on fewer priorities that deliver greater impact. Associations should learn from one another while striving for excellence.
Membership engagement was a recurring theme throughout the workshop. Cowling stressed the importance of demonstrating clear value to members, offering flexible membership models, and using digital platforms effectively. Personalised communication can help strengthen relationships, while advocacy, networking opportunities, professional development, and exclusive benefits are key to retaining and attracting members.
The session concluded with a reminder of the critical role leadership plays today. Effective leaders not only inspire positive change within their associations but also serve as advocates for broader global issues. In a rapidly changing world, the associations that thrive will be those that invest in strong leadership, innovative strategies, and member-centred approaches.
